Elizabeth Lazarova-Yovcheva is the co-founder and COO of INFLUENCER.BG. She has worked closely with some of the biggest Bulgarian influencers and public figures. She has dedicated a significant part of her expertise to building the legal and financial operational processes in the influencer marketing industry, which have been foundational for the sector in Bulgaria.
At INFLUENCER.BG, Elizabeth is responsible for client relations, the development of advertising campaigns, and the strategic growth of the company.