Kalina Katsarska holds the position of Brand Manager for DEVIN Active.
She has over 7 years of experience in the FMCG sector, with a focus on building and
developing brand identity, launching new products, identifying consumer trends and
market opportunities, as well as developing effective marketing strategies.
Since January 2026, Kalina has been part of the team at DEVIN JSC, where she is
responsible for driving innovation within the portfolio, identifying new growth
opportunities for the brands, and creating long-term strategies for sustainable brand
development and strong market positioning.
In her work, she integrates the company’s strategic goals of building a portfolio of
natural products designed to support an active and balanced lifestyle.
Kalina Katsarska graduated from University of Essex with a degree in Marketing and
Business Development.